How the unique shopping experience of Galeries Lafayette’s Grands Magasins goes digital thanks to AI with maximization of conversion rate and improved customer satisfaction.

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“We performed an A/ B test over several weeks to measure the performance and the results were astonishing : up to + 14% conversion rate!”  Caroline Delorme, Digital Director Galeries Lafayette

Find out in this case study the exclusive interview of Caroline Delorme, Digital Director at Galeries Lafayette!