How ETAM Boosted Conversion on its Salesforce Commerce Cloud Site with Target2Sell’s Artificial Intelligence ! 

ETAM, the inspirational French lingerie and prêt-à-porter brand operating in 60 countries, decided to enhance its Salesforce Commerce Cloud-based website etam.com with an advanced personalization experience using Target2Sell’s AI. Combining its business expertise, the power of its e-commerce platform, and Target2Sell’s patented technology, ETAM registered a 12% increase in its conversion rate over a period of several months, rising to 16.5% during the sales season.

Emmanuelle Leonardi

"Target2Sell helped us better understand our clients, with insights that helped us meet their expectations. The result: a 16.5% increase in the conversion rate during the sales season!”

Emmanuelle Leonardi, Head of e-Merchandising ETAM

Discover in this case study the exclusive interview of Emmanuelle Leonardi, Head of e-Merchandising ETAM